Target has certainly stepped up its game when it comes to affordable fashion. What has helped it gain a reputation for cute threads is its Go International campaign. The campaign, which began two-and-a-half years ago, brings known designers whose names are synonymous with style and high-end fashion to the national chain store. Beyond the Mossimo and Exhilaration labels, every several months a designer is selected to create an affordable clothing line exclusively for Target. In the past, names like Tara Jarmon (Paris), Luella Bartly (London), and Alice Temperley (London, but whose designs have a bit of a French flair) have become associated with the Target brand. The great thing about Go International is that Target keeps outdoing itself in terms who they snag as an exclusive designer. Starting next month, Thakoon, a Thai-born designer who is known for his feminine yet sporty looks, will create his line for Target, affordable and no doubt chic.
If you have a disposable income (I certainly don’t!), then you can definitely afford these Thakoon dresses:
Graffiti Gathered Dress, $1,175 / Floral Inside Out Dress, $1,250
However, if you are like me, a woman who loves to dress up and have fun, but doesn’t want to break the bank while doing so, the clothes that will be at Target from Thakoon will be more up your (price) alley. A few sneak peeks at the line reveal flirty skirts and dresses, tops for all occasions, and inexpensive accessories. In look one, the black-and-white plaid skirt costs $27 while the top is $23. The black dress, perfect for the cooler weather that will soon be upon us, $40, and the eye-popping red vest in look three costs $25 (and will also be available in yellow).
The best thing about having international designers create clothing for Target is that it frees you up to splurge on other accessories…like shoes. Have fun shopping!
-Sara
{ 3 comments… read them below or add one }
i’m digging the black dress. I might need to go pick that up this weekend.
Um… Eva, I think I might have to pick up that black dress too… it’s so cute, very similar to a dress that Barney’s had in white (for $450)… !!!
Sara, have you checked out Botkier for Target? I’d love to hear your thoughts! I’m personally not a fan and I’d rather get a great deal on the original… that being said, I think the bags are cute and are great prices and would be a great (and cheap) fashion accessory pick-up…
I think the Botkier brand for Target is cute, for sure, but I’m with you in preferring the original in this case. Although, I did see a white python hobo bag (Target version) that I think I might want.